It is a complex topic.
Yet you're average driver gives tyre selection about as much consideration as he/she gives air freshener selection.
Probably less. As long as the aspect ratio is no more than 35% and it is stretched to the point of surrender over a rim much too wide for it.
A lot of amateur modders and customisers (and quite a few 'professional' ones) don't understand how tyres work, the difference between a spoiler and a wing and what each does, the negative handling implications of lowering, how air flows, the difference between a damper and a shock absorber (pedant alert), to name but a few