I used to be with the AA. Was with them for 10 years and used their service a few times and could rarely fault it (though one guy did try to destroy my first Scooby engine.... story*).
On the last renewal they upped their price to over £200! I called them and asked why.
AA - You've been upgraded to our Platinum Membership because you have been with us for 10 years.
Me - But I don't want this level of service, there is nothing in it I want or need.
AA - It's a free upgrade.
ME - It's not free, is it? You've more than doubled your price.
AA - That's because we've upgraded you to Platinum Membership.
.......
This went on for about 15 minutes and the really couldn't grasp that it wasn't a free upgrade and I didn't want it.
So I told them to sod off, called my insurer and added breakdown recovery (which is the level of service I was previously paying the AA for) to my insurance. For less than half of what I was paying the AA.
So now I am with Britannia and have had to use them twice. I have found them to just as professional, quick and reliable as the AA ever was.