The Veyron was a loss making product. Apparently $6.25 million US on each one sold.
I can't help wondering why VW did it this way. Someone who can afford a Veyron at over £1,000,000 could well afford to buy it for a proper price such that VW could at least break even on the project and cover costs of the whole project.
Thus the money not squandered on providing uber rich with discounted playthings could be re-invested into VW's mainstream products with a view to improving quality across the board.
This is just pandering to the uber rich elite minority. Effectively gifting someone who has loads of money and then charging me £120 for ONE parking sensor to make up the shortfall.