Hi all, I'm just doing a bit of research about early minis and I have a couple of questions. If anyone has any info or suggestions of other places to look that would be great,
Here's my query...
What caused the dramatic rise in sales in the Mini mk1 between 1959 and early 1960s.? I have come across two sides of the argument - one is to do with 60s chic seeing the car as a fashion icon. This seems to be a mixture of organic changes in the public, but also some PR.
The other side is that the company used PR to appeal to families etc as a sensible car. This was partly due to the 'wizardry on wheels' campaign, with Tony Ball as a pivotal figure in this.
My question would be which was the largest influence? Any info or ideas for organisations, clubs, etc to ask would be really appreciated.
Many thanks!
Here's my query...
What caused the dramatic rise in sales in the Mini mk1 between 1959 and early 1960s.? I have come across two sides of the argument - one is to do with 60s chic seeing the car as a fashion icon. This seems to be a mixture of organic changes in the public, but also some PR.
The other side is that the company used PR to appeal to families etc as a sensible car. This was partly due to the 'wizardry on wheels' campaign, with Tony Ball as a pivotal figure in this.
My question would be which was the largest influence? Any info or ideas for organisations, clubs, etc to ask would be really appreciated.
Many thanks!