You can get it for road use but I question whether it's any better than any other decent synthetic.
Royal Purple also makes a product called Purple Ice which is reduces surface tension of the engine coolant, thus providing better heat transfer between coolant parts and metal surfaces. It undoubtedly works but some have expressed concerns when used with OAT coolants, claiming that it could provoke early corrosion.
Of course, in a race situation you'd probably used plain distilled water and avoid anti-freeze altogether simply for it's (plain water's) better specific heat capacity. In this situation then a coolant booster would work well because the stuff is usually drained after each season or in savage conditions, after each race.
On of my favourite oil makers is AMSOIL. It's very expensive but I would have had the E39 filled with it apart from the fact that AMSOIL doesn't offer in the UK a BMW LL01 LL04 oil.
So I went for Castrol Edge 0w-40.